E-Commerce Module

Shopify & WooCommerce Integration

Connect your store to WhatsWay to automate customer communication, recover abandoned carts, and trigger WhatsApp messages from order events.

01 Overview

The E-Commerce Module enables users to connect their online stores with WhatsWay and automate customer communication through WhatsApp. It supports customer synchronization, abandoned cart recovery, and order-based automation.

Supported Platforms

shopify woocommerce

Key Features

Shopify & WooCommerce Integration
Multi-Store Support
WhatsApp Order Notifications
COD Verification System
Abandoned Cart Recovery
Customer Synchronization
Order Automation
Automatic Webhook Registration
Analytics Dashboard

02 Store Connection

Shopify

Shopify uses OAuth. The Superadmin configures the Shopify app credentials once, and users only enter their store URL to connect.

Superadmin Settings

Open Superadmin → Settings → E-Commerce → Shopify
Enter the Shopify Client ID and Client Secret
Enter the App URL and Callback URL
Enter the Webhook URL
Configure scopes: read_products, read_orders, read_customers, read_inventory
Click Save Settings

Shopify App Configuration

Open the Shopify app configuration in the Shopify Partner dashboard
Set the App URL to the same App URL configured in WhatsWay
Add the WhatsWay Shopify Callback URL as the allowed redirect URL
Save the Shopify app configuration

Webhook Events

orders/create
orders/updated
orders/fulfilled
customers/create
checkouts/create
checkouts/update
products/update — optional

Shopify does not provide a direct cart.updated webhook. Checkout events are used for abandoned cart tracking.

User Connection Process

Open E-Commerce → Stores → Shopify
Enter the Shopify Store URL
Click Connect Store
Authorize the WhatsWay application in Shopify
The store connects and Shopify webhooks are registered automatically
Use Sync Now to synchronize customers when required

WooCommerce

Connect using REST API credentials generated from your WordPress admin.

Required Details

Store URL
Consumer Key
Consumer Secret

After Connecting

Existing customers sync automatically
Connector Plugin becomes configurable
Webhooks enable automatically

A channel can have one store connected per platform — one Shopify store and one WooCommerce store simultaneously.

03 Customer Synchronization

The module supports both automatic and manual customer synchronization.

Automatic customer sync during store connection
Manual Sync Now option
Duplicate contact prevention
Contact update if customer information changes

04 Abandoned Cart Recovery

The system automatically tracks abandoned carts and schedules WhatsApp reminders.

Customer adds products

↓

Checkout started

↓

Cart abandoned

↓

Reminder scheduled

↓

WhatsApp reminder sent

↓

Customer completes order

↓

Marked as completed

05 COD Order Verification

WhatsWay automatically detects Cash on Delivery (COD) orders and verifies them through WhatsApp before processing. Customers can confirm or cancel their order with a single tap, helping reduce fake COD orders and improve delivery success rates.

Verification Features

Automatic COD Order Detection
WhatsApp COD Verification
One-Tap Order Confirmation
One-Tap Order Cancellation
Interactive WhatsApp Buttons

Platform Integration

Automatic Shopify Order Updates
Automatic WooCommerce Order Updates
COD Orders Dashboard
Real-Time Status Tracking
Automation Trigger Support

Once a customer confirms or cancels a COD order through WhatsApp, WhatsWay automatically synchronizes the updated status with Shopify or WooCommerce and can trigger additional automation workflows.

05 Automation

Supported automation triggers:

customer_created order_created order_updated abandoned_cart order_completed order_cod_pending order_confirmed order_cancelled order_paid order_fulfilled

Automations can automatically send WhatsApp templates based on these events.

06 API Features

Shopify

Connect Store
Customer Sync
Webhook Integration
Order Automation
COD Verification

WooCommerce

Connect Store
Customer Sync
Plugin Integration
Webhook Receiver
COD Verification
Order Automation

07 Troubleshooting

Issue	Solution
Store connection failed	Verify store credentials
Customer not syncing	Run Sync Now
Webhook not receiving	Verify plugin configuration
Abandoned cart not created	Check webhook events
Reminder not sent	Verify automation and template configuration

Still stuck after checking these? Confirm the WooCommerce Connector Plugin version matches the one downloaded from the Stores page.

08 Conclusion

The E-Commerce Module enables businesses to automate WhatsApp communication for Shopify and WooCommerce stores with customer synchronization, abandoned cart recovery, order notifications, and COD verification. It includes visual automation, webhook integration, and real-time order synchronization to improve customer engagement and increase conversions.